Trend research & mood board

Trend Research & Mood Board

Trend research and mood board development provides strategic creative direction for your collection — combining industry forecasting with targeted research into your customer, aesthetic, and market positioning. This service is designed to help you move beyond guesswork, giving your collection a clear visual and conceptual foundation before design development begins.

Using leading trend forecasting resources alongside independent research, this process explores both emerging style directions and the psychographic influences shaping your target customer’s future buying decisions.

What’s Included

Your trend research package includes:

• Original reports sourced from professional forecasting providers

• A visual diary expanding on key themes and research insights

• Two curated mood boards to guide your collection development

• A cohesive colour palette to support design consistency

Throughout the process, collaboration ensures that research outcomes are aligned with your brand aesthetic, audience, and long-term creative direction.

Delivery Options

Trend research and mood boards can be provided as digital or physical documents.

Digital: Delivered as PDF files via email or Google Drive.

Physical: Presented in an A4 visual diary including original reports, research, and handwritten notes. Mood boards are mounted on presentation board and may include fabric samples where possible. Additional charges apply for physical delivery due to production time and materials.

This service is ideal for designers preparing to develop a new collection, refine their creative direction, or strengthen alignment between brand vision and market trends.