Trend research includes utilising the most prevalent trend forecasting services in the industry, to decipher and research not only style trends, but the psychographic influences on your target market that will influence their buying decisions into the future. You will be provided with:
The original reports from forecasting providers
A visual diary including further research on each of the points detailed in the report
Two mood boards that will guide the development of your fashion collection
A colour palette for your collection to ensure cohesion
Regular communication throughout this process will ensure that the trends researched, and mood boards provided are tailored to your brands aesthetic, and your target market needs and expectations.
Note: Visual diary and mood board can be provided as digital documents or physical documents. Additional charges apply for physical delivery as this method is more time consuming and requires additional materials such as a visual diary, mount board, and high quality printing.
Digital documents: Both documents will be provided as a pdf document via email or google drive.
Physical documents: Visual diary will be presented in an A4 visual diary with original reports, research, and handwritten notes throughout. Mood board will be presented mounted on mount board with fabric samples where possible.
Trend research includes utilising the most prevalent trend forecasting services in the industry, to decipher and research not only style trends, but the psychographic influences on your target market that will influence their buying decisions into the future. You will be provided with:
The original reports from forecasting providers
A visual diary including further research on each of the points detailed in the report
Two mood boards that will guide the development of your fashion collection
A colour palette for your collection to ensure cohesion
Regular communication throughout this process will ensure that the trends researched, and mood boards provided are tailored to your brands aesthetic, and your target market needs and expectations.
Note: Visual diary and mood board can be provided as digital documents or physical documents. Additional charges apply for physical delivery as this method is more time consuming and requires additional materials such as a visual diary, mount board, and high quality printing.
Digital documents: Both documents will be provided as a pdf document via email or google drive.
Physical documents: Visual diary will be presented in an A4 visual diary with original reports, research, and handwritten notes throughout. Mood board will be presented mounted on mount board with fabric samples where possible.
